If you consistently work at maintaining a stable brand image, be it the freshness of your food or your packaging, it contributes to a consumer’s relationship with your brand. Do I qualify?īrand Image Builds Credibility And Equityīelieve it or not, your brand image is paramount to building credibility and loyalty among potential customers. We like to think of ourselves as an extension of our customer's teams.įorbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. This was so important that we decided to tie it into our company culture and values. We encourage our employees to build relationships with our customers and care about their campaigns as if they were their own. If you don’t put the effort into maintaining a consistent brand image throughout every interaction a consumer has with your brand, you’ll find it very hard to develop an easily recognizable one.Īs a service company, we learned early on that part of our brand image involves our relationships with customers. It’s not just about the logo or slogan your brand image encompasses both visual elements and brand associations like speed, reliability and quality. It may look simple, but it takes a lot to make your brand this recognizable to consumers. You can probably spot an Apple device, a piece of Tiffany's jewelry or a can of Coca-Cola from afar.
These small upgrades truly made a difference in the appearance of our business cards and showed customers that we were a brand to be taken seriously. Rather than going for a standard card, we opted for a matte finish with custom die cut and spot UV to highlight our logo and add a tactile element. Although a business card itself doesn't make a sale, it does make a good impression about the expected brand promise. I spent a lot of time on our business cards and I remember how impressed our clients were with the results.
0 kommentar(er)
